Michael Pitzer Copywriter Portfolio | Braden Court by McCaffrey Homes

:30 Radio Title: "Manolo's"

:30 Radio Title: "Sleep In Your Car"

:30 Radio Title: "It's a Rolex"

:30 Radio Title: "Solar"

:30 Radio Title: "Monster Truck"

Background:

When we picked up McCaffrey Homes as a new client, we were faced with a couple of challenges; there were still a number of homes that need to be sold to close out their Braden Court development and there wasn't a large marketing budget left to accomplish the task.

The Project:

With the launch of the new print campaign, weekends saw an increase in foot traffic through the model homes. With the opportunity to increase exposure even more I wrote a series of :30 spots.

As the spots started to run, traffic at Braden Court tripled. In fact, one spot featuring Manolo shoes had only been airing for half of a day when a woman came to Braden Court and bought a home telling the sales staff that she specifically came in because of the funny Manolo Shoes spot she kept hearing on the radio. As they say, it pays to advertise!