Background:
Palo Alto-based Empatheon Inc., a privately held Internet health care information company, worked with Pitzer Art & Design to market the launch of their two new Web sites; DiabetesWebsite.com and ArthritisWebsite.com. The sites offered personalized information to consumers with diabetes and arthritis and was powered by software that gleans information from multiple sources and delivered it to users.
Below are a series of half-page color ads we produced at PA&D as part of Empatheon's marketing launch.
CREDITS:
Client: Empatheon
Agency: Michael Pitzer - Art & Design
Creative Director: Michael Pitzer
AD/CW: Michael Pitzer
Photography: Stock
Great Quotes:
“When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.” – David Ogilvy
