With the launch of the new print campaign, weekends saw an increase in foot traffic through the model homes. With the opportunity to increase exposure even more I wrote a series of :30 spots.

As the spots started to run, traffic at Braden Court tripled. In fact, one spot featuring Manolo shoes had only been airing for half of a day when a woman came to Braden Court and bought a home telling the sales staff that she specifically came in because of the funny Manolo Shoes spot she kept hearing on the radio. As they say, it pays to advertise!