In 2017 - 2018, as new competitors continued to enter the flavored-liquid stevia sales space, SweetLeaf, the maker of Sweet Drops, realized that they needed to update the look of their product line to remain relevant and visually vibrant in this highly competitive food space. Working with their design & marketing resources, SweetLeaf was able to seamlessly improve a 16-product packaging line and visually link their 2 oz. glass products with their squeezable line under the same name.
As part of this design update, the logo was also reworked in order to create a more contemporary look and feeling for the brand. SweetLeaf asked several design groups, including myself, Michael Pitzer (Art Direction & Design), to work on this packaging update.