Background:
RMG Media was our sister company while I was ECD at E.B. Lane in Phoenix, Arizona. Every so often, they'd land an account that needed some fun creative ideas for TV, radio, print or outdoor. In 2004, Chipotle was one of those wins.
The Project:
Generated an outdoor concept campaign around a a localized outdoor campaign that would promote the new Chipotle locations and at the same time, further the brand look, feel, and tonality of Chipotle.
CREDITS:
Client: Chipotle
Agency: E.B. Lane
ECD/CW: Michael Pitzer
Great Quotes:
“People don't read ads. They read what interests them and sometimes that's an ad.” – Howard Gossage
